Flushable wipes made with 99% water & organic aloe vera. 100% plastic-free & plant-based wipes*. Safe to flush. EWG Verified.
Diaper pants that are easy to pull up and down with a 360° stretchy waist band. Allergy UK certified. Totally Chlorine Free (TCF), toxin and fragrance-free. Recyclable paper packaging.
Having trouble finding the right wipe for sensitive skin?
Why compromise when you can have it all?
Good for Babies
With 99% water and organic aloe vera our soft and gentle wipes are EWG Verified and Allergy UK certified and made without fragrance, alcohol, parabens or chlorine. They’re hypoallergenic and PH balanced so perfect for newborn, toddler, sensitive and eczema-prone skin.
Good for the Planet
Sustainably made in the UK to the highest standards. Pura’s wipes are made from biodegradable plant fibres from FSC certified sustainable sources and are 100% plastic-free, certified Vegan and cruelty-free.
Tough but Gentle
Larger than your typical wipes and made with just the right amount of moisture, our wipes are great on bottoms, hands and faces and really clean up when it comes to the biggest of messes. Gentle on skin and the planet, tough on everything else.
Pura is the most accredited babycare brand in the UK. #Proud
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Pura didn’t start in a boardroom. It was born in our home in Chester, United Kingdom. We understand that parenting isn’t always easy. But we believe that choosing the best diapers or wipes for your baby’s skin and the planet doesn't need to be stressy, messy or expensive!
-Guy, Abi, Ezra and Enzo
Stock your diaper bag for sensitive skin!
99% water & organic aloe vera. 100% plastic-free and plant-based wipes*. EWG verified & Allergy UK certified.
Organic cotton comfort. Allergy UK certified. Made without chlorine, fragrances, or toxins. Up to 12 hours leak-free protection. Recyclable paper packaging.
UK’s Favorite Award Winning Diapers & Wipes
Now Available in the US at Walmart!
Certified for sensitive, newborn, eczema & allergy prone skin
Meet the wipe that all other wipes wish they could be. Pura checks all the boxes.
99% water and organic aloe vera
100% plastic-free
Fragrance, paraben, alcohol and chlorine free
Pura Love
It’s written in the stars! We’re the only UK baby brand to have a 5-star Trustpilot rating.
Great nappies and wipes
Great nappies and wipes - tried quite a few different eco and supermarket brands and Pura products were the best when balancing environmental credentials, cost and quality - used them ever since.
I found Pura via Tiktok and I’m so glad…
I found Pura via Tiktok and I’m so glad I did!
They’re now my go-to brand for nappies and wipes.
They fit my 10 week old so much better around his legs compared to the previous nappies we were using. I found with other nappies they would leave a red indent around his legs but the next size up was far too big, but Pura nappies fit like a glove.
The wipes are brilliant, I love that there is no added chemicals or fragrance so they’re really good for babies skin!
I’ll definitely keep purchasing from Pura.
Amazing and perfect fit
Really struggled with nappies on our little girl but these fitted perfectly and we haven't had a single bit of nappy rash with them. No leaks and go on Really well would go to any other brand now
Wipes are bloody amazing to I use them for myself, it's first wipe I have found that doesn't upset my eczema
Quality products that respect the environment
I have been buying Pura products for more than 3 years. Initially I was convinced by the environmental impact and have also come to appreciate the innate quality if the products. For any parent, or grandparent, who cares about the future of the planet, as well as providing a quality product fir their family, you can do no better than subscribe to Pura. They have led the in producing environmentally friendly, top quality products at very competitive prices.
Great nappies!!
Love that these nappies are eco (plastic and chemical free) my baby seems super comfortable in the nappies, and so far no poo-namies!! Love these nappies!
Great
Great value for your $ My daughter is sensitive to fragrance and she’s good with these
Perfect for infants
I purchased a pack of these while pregnant not knowing they would be my go to wipes. I tried sensitive other brands and my newborn broke out immediately after. These wipes are the best! I high suggest for babies and newborns especially.
FAQs
Introducing Pura! Diapers and wipes that are good for baby and good for planet.
99% water & organic aloe vera. 100% plastic-free and plant-based* wipes. EWG verified & Allergy UK certified.
Organic cotton comfort. Allergy UK certified. Made without chlorine, fragrances, or toxins. Up to 12 hours leak-free protection. Recyclable paper packaging.